Lead Generation Workshop: Next Level Real Estate with Google and Ethical Technology - 6 Hours Elective CE Credit

Description

Next Level Real Estate with Google AI

September 24, 2026

9:00 am - noon

3 Hours Elective CE Credit (CE is ONLY available in person.)  

CCAR Conference Center, 951 Shine Avenue

Tuition cost: 

In Person-
$50 per class/$90 for both-before September 4th

$60 per class/$110 for both-after September 4th

Email to request Zoom registration link: kathleen@ccasc.org
Via Zoom-
$60 per class/$110 for both-before September 4th
$70 per class/$130 for both -after September 4th

$10 add-on recording of workshop with your admission (optional)

Course Description This three-hour continuing education course provides real estate professionals with a powerful dual-threat strategy: leveraging Google AI for business efficiency and Google MyMaps for hyper-local marketing. In the first hour, participants will master Google’s AI ecosystem to automate workflows and enhance client communications. The remaining two hours focus on the strategic implementation of Google MyMaps, teaching agents how to build custom, interactive maps that showcase local expertise, provide immense value to buyers, and serve as a unique lead generation tool. This course combines technical skill-building with practical marketing applications to help agents dominate their local market. 

Learning Objectives:

By the end of this course, participants will be able to:

● Navigate and utilize Google AI tools (Gemini and Workspace integrations) to streamline real estate administration and marketing. 

● Articulate the "Why" behind Google MyMaps as a tool for establishing local authority and improving the client experience. 

● Construct a custom Google MyMaps featuring categorized layers, custom icons, and embedded property or neighborhood data. ● Develop a marketing strategy to distribute custom maps via social media, websites, and email to capture and nurture leads. 

● Apply data privacy and ethical best practices when using AI and mapping technology in real estate practice. 

Learning Outcomes:

Participants who successfully complete this course will demonstrate the ability to: 

● Integrate AI prompting into daily operations to reduce time spent on repetitive tasks. ● Create professional, interactive neighborhood guides using Google MyMaps to provide value to out-of-area buyers. 

● Implement a "Hyper-Local" marketing plan that uses custom mapping to increase digital engagement and lead conversion. 

● Maintain high standards of professionalism and accuracy when deploying technology-based consumer resources.

Ethical Technology Tools for Real Estate Practice: Lead Generation, Consumer Communication, and Online Professionalism

12:30 -3:30 pm

3 Hours Elective CE Credit

Course description

This interactive continuing education course examines how real estate professionals can use technology, online communication tools, and compliant marketing practices to strengthen their professional presence while maintaining high ethical standards. Students will explore practical systems for improving digital credibility, using scripts appropriately in consumer communication, and presenting value to the public through transparent, ethical, and professional online practices.

The course emphasizes the responsible use of real estate technology, consumer-facing platforms, and digital content strategies that support fair, accurate, and ethical representation of the licensee and the services they provide. Participants will analyze how to communicate expertise, respond to consumer inquiries, and build a consistent online presence without misleading advertising, unfair claims, or unprofessional conduct.

Learning objectives

Upon successful completion of this course, students will be able to:

Identify ethical and compliant ways to use technology in real estate marketing and consumer communication.

Evaluate online profiles and digital branding for consistency, professionalism, and consumer trust.

Apply approved communication scripts that support clear, truthful, and ethical engagement with consumers.

Use technology tools to present the value of working with a real estate professional in a transparent and compliant manner.

Recognize common risks in online advertising, social media engagement, and digital lead-generation activity.

Learning outcomes

Participants will leave the course with:

A clearer understanding of ethical online marketing practices for real estate licensees.

A practical framework for improving digital presence while remaining compliant.

Sample communication scripts designed for professional and ethical consumer engagement.

A checklist for evaluating technology tools and online platforms used in real estate practice.

Action steps for presenting the benefit of representation in a fair, accurate, and consumer-focused way.

Michael Tritthart  
International Technology Instructor
Trainer & Website Social Media Design Teams
REEA GSL Instructor
ONE Thing Instructor