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DTSTART;TZID=America/New_York:20260924T090000
DTEND;TZID=America/New_York:20260924T153034
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SUMMARY:Lead Generation Workshop: Next Level Real Estate with Google and Ethical Technology - 6 Hours Elective CE Credit
DESCRIPTION:Next Level Real Estate with Google AISeptember 24\, 20269:00 am - noon3 Hours Elective CE Credit (CE is ONLY available in person.)  CCAR Conference Center\, 951 Shine AvenueTuition cost: \nIn Person-\n$50 per class/$90 for both-before September 4th$60 per class/$110 for both-after September 4thEmail to request Zoom registration link: kathleen@ccasc.org\nVia Zoom-\n$60 per class/$110 for both-before September 4th\n$70 per class/$130 for both -after September 4th$10 add-on recording of workshop with your admission (optional)Course Description This three-hour continuing education course provides real estate professionals with a powerful dual-threat strategy: leveraging Google AI for business efficiency and Google MyMaps for hyper-local marketing. In the first hour\, participants will master Google's AI ecosystem to automate workflows and enhance client communications. The remaining two hours focus on the strategic implementation of Google MyMaps\, teaching agents how to build custom\, interactive maps that showcase local expertise\, provide immense value to buyers\, and serve as a unique lead generation tool. This course combines technical skill-building with practical marketing applications to help agents dominate their local market. Learning Objectives:By the end of this course\, participants will be able to:● Navigate and utilize Google AI tools (Gemini and Workspace integrations) to streamline real estate administration and marketing. ● Articulate the "Why" behind Google MyMaps as a tool for establishing local authority and improving the client experience. ● Construct a custom Google MyMaps featuring categorized layers\, custom icons\, and embedded property or neighborhood data. ● Develop a marketing strategy to distribute custom maps via social media\, websites\, and email to capture and nurture leads. ● Apply data privacy and ethical best practices when using AI and mapping technology in real estate practice. Learning Outcomes:Participants who successfully complete this course will demonstrate the ability to: ● Integrate AI prompting into daily operations to reduce time spent on repetitive tasks. ● Create professional\, interactive neighborhood guides using Google MyMaps to provide value to out-of-area buyers. ● Implement a "Hyper-Local" marketing plan that uses custom mapping to increase digital engagement and lead conversion. ● Maintain high standards of professionalism and accuracy when deploying technology-based consumer resources.Ethical Technology Tools for Real Estate Practice: Lead Generation\, Consumer Communication\, and Online Professionalism12:30 -3:30 pm3 Hours Elective CE CreditCourse descriptionThis interactive continuing education course examines how real estate professionals can use technology\, online communication tools\, and compliant marketing practices to strengthen their professional presence while maintaining high ethical standards. Students will explore practical systems for improving digital credibility\, using scripts appropriately in consumer communication\, and presenting value to the public through transparent\, ethical\, and professional online practices.The course emphasizes the responsible use of real estate technology\, consumer-facing platforms\, and digital content strategies that support fair\, accurate\, and ethical representation of the licensee and the services they provide. Participants will analyze how to communicate expertise\, respond to consumer inquiries\, and build a consistent online presence without misleading advertising\, unfair claims\, or unprofessional conduct.Learning objectivesUpon successful completion of this course\, students will be able to:Identify ethical and compliant ways to use technology in real estate marketing and consumer communication.Evaluate online profiles and digital branding for consistency\, professionalism\, and consumer trust.Apply approved communication scripts that support clear\, truthful\, and ethical engagement with consumers.Use technology tools to present the value of working with a real estate professional in a transparent and compliant manner.Recognize common risks in online advertising\, social media engagement\, and digital lead-generation activity.Learning outcomesParticipants will leave the course with:A clearer understanding of ethical online marketing practices for real estate licensees.A practical framework for improving digital presence while remaining compliant.Sample communication scripts designed for professional and ethical consumer engagement.A checklist for evaluating technology tools and online platforms used in real estate practice.Action steps for presenting the benefit of representation in a fair\, accurate\, and consumer-focused way.Michael Tritthart  \nInternational Technology Instructor\nTrainer & Website Social Media Design Teams\nREEA GSL Instructor\nONE Thing Instructor
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 24px\;"><u><strong fr-original-style="" style="font-weight: 700\;">Next Level Real Estate with Google AI</strong></u></span></p><p><span style="font-size: 24px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;">September 24\, 2026</strong></span></span></p><p><strong fr-original-style="" style="font-weight: 700\;"><span style="font-size: 24px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;">9:00 am - noon</span></span></strong></p><p><strong fr-original-style="" style="font-weight: 700\;"><span style="font-size: 24px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;">3 Hours Elective CE Credit&nbsp\;</span></span><span style="font-size: 18px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="color: rgb(34\, 34\, 34)\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; float: none\; display: inline !important\;">(CE is ONLY available in person.)&nbsp\;</span></span><span style="font-family: Verdana\, Geneva\, sans-serif\;">&nbsp\;</span></span></strong></p><h2 style="line-height:162%\;mso-pagination:none\;page-break-after:auto\;"><span style="font-size: 24px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;">CCAR Conference Center\, 951 Shine Avenue</span></span></h2><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 24px\;"><strong fr-original-style="" style="font-weight: 700\;">Tuition cost:&nbsp\;</strong></span></p><p><br /></p><p style="box-sizing: border-box\; margin: 12px 0px 0px\; padding: 0px 0px 12px\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">In Person-</span></strong></span></span></em><span style="font-size: 18px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><br style="box-sizing: border-box\; margin: 0px\; padding: 0px\;" /><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">$50 per class/$90 for both-</span></span></em><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">before September 4th</em></em></strong></span></span></p><p><span style="font-size: 18px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="color: inherit\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">$60 per class/$110 for both</span></span></em><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">-after September 4th</em></em></span></strong></span></span></p><p><span style="font-size: 18px\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="color: inherit\;">Email to request Zoom registration link: kathleen@ccasc.org<br style="box-sizing: border-box\; margin: 0px\; padding: 0px\;" /><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">Via Zoom-</span></span></em><br style="box-sizing: border-box\; margin: 0px\; padding: 0px\;" /></span><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">$60 per class/$110 for both</span></span></em><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">-before September 4th</em></em><span style="color: inherit\;"><br style="box-sizing: border-box\; margin: 0px\; padding: 0px\;" /><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">$70 per class/$130 for both</span></span></em><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">&nbsp\;</em></em><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><em style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">-after September 4th</em></em></span></strong></span></span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\;">$10 add-on recording of workshop with your admission&nbsp\;</span></span>(optional)</strong></span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">Course Description This three-hour continuing education course provides real estate professionals with a powerful dual-threat strategy: leveraging Google AI for business efficiency and Google MyMaps for hyper-local marketing. In the first hour\, participants will master Google&rsquo\;s AI ecosystem to automate workflows and enhance client communications. The remaining two hours focus on the strategic implementation of Google MyMaps\, teaching agents how to build custom\, interactive maps that showcase local expertise\, provide immense value to buyers\, and serve as a unique lead generation tool. This course combines technical skill-building with practical marketing applications to help agents dominate their local market.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">Learning Objectives:</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">By the end of this course\, participants will be able to:</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Navigate and utilize Google AI tools (Gemini and Workspace integrations) to streamline real estate administration and marketing.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Articulate the &quot\;Why&quot\; behind Google MyMaps as a tool for establishing local authority and improving the client experience.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Construct a custom Google MyMaps featuring categorized layers\, custom icons\, and embedded property or neighborhood data. ● Develop a marketing strategy to distribute custom maps via social media\, websites\, and email to capture and nurture leads.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Apply data privacy and ethical best practices when using AI and mapping technology in real estate practice.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">Learning Outcomes:</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">Participants who successfully complete this course will demonstrate the ability to:&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Integrate AI prompting into daily operations to reduce time spent on repetitive tasks. ● Create professional\, interactive neighborhood guides using Google MyMaps to provide value to out-of-area buyers.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Implement a &quot\;Hyper-Local&quot\; marketing plan that uses custom mapping to increase digital engagement and lead conversion.&nbsp\;</span></p><p><span style="font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\;">● Maintain high standards of professionalism and accuracy when deploying technology-based consumer resources.</span></p><h2 style="line-height:162%\;mso-pagination:none\;page-break-after:auto\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="color: rgb(62\, 76\, 94)\; font-size: 24px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: 0.5px\; orphans: 2\; text-align: right\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; float: none\; display: inline !important\;"><u><strong fr-original-style="" style="font-weight: 700\;">Ethical Technology Tools for Real Estate Practice: Lead Generation\, Consumer Communication\, and Online Professionalism</strong></u></span></span></h2><h2 style="line-height:162%\;mso-pagination:none\;page-break-after:auto\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 24px\;">12:30 -3:30 pm</span></span></h2><p><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 24px\;"><strong fr-original-style="" style="font-weight: 700\;">3 Hours Elective CE Credit</strong></span></span></p><h2 style="line-height:162%\;mso-pagination:none\;page-break-after:auto\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Course description</span></span></h2><p style="margin-top:6.0pt\;margin-right:0in\;margin-bottom:6.0pt\;  margin-left:0in\;line-height:162%\;mso-pagination:none\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">This interactive continuing education course examines how real estate professionals can use technology\, online communication tools\, and compliant marketing practices to strengthen their professional presence while maintaining high ethical standards. Students will explore practical systems for improving digital credibility\, using scripts appropriately in consumer communication\, and presenting value to the public through transparent\, ethical\, and professional online practices.</span></span></p><p style="margin-top:12.0pt\;margin-right:0in\;margin-bottom:  6.0pt\;margin-left:0in\;line-height:162%\;mso-pagination:none\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">The course emphasizes the responsible use of real estate technology\, consumer-facing platforms\, and digital content strategies that support fair\, accurate\, and ethical representation of the licensee and the services they provide. Participants will analyze how to communicate expertise\, respond to consumer inquiries\, and build a consistent online presence without misleading advertising\, unfair claims\, or unprofessional conduct.</span></span></p><h2 style="line-height:162%\;mso-pagination:none\;page-break-after:auto\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Learning objectives</span></span></h2><p style="margin-top:6.0pt\;margin-right:0in\;margin-bottom:6.0pt\;  margin-left:0in\;line-height:162%\;mso-pagination:none\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Upon successful completion of this course\, students will be able to:</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l0 level1 lfo1\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Identify ethical and compliant ways to use technology in real estate marketing and consumer communication.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l0 level1 lfo1\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Evaluate online profiles and digital branding for consistency\, professionalism\, and consumer trust.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l0 level1 lfo1\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Apply approved communication scripts that support clear\, truthful\, and ethical engagement with consumers.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l0 level1 lfo1\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Use technology tools to present the value of working with a real estate professional in a transparent and compliant manner.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l0 level1 lfo1\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Recognize common risks in online advertising\, social media engagement\, and digital lead-generation activity.</span></span></p><h2 style="line-height:162%\;mso-pagination:none\;page-break-after:auto\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Learning outcomes</span></span></h2><p style="margin-top:6.0pt\;margin-right:0in\;margin-bottom:6.0pt\;  margin-left:0in\;line-height:162%\;mso-pagination:none\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Participants will leave the course with:</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l1 level1 lfo2\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">A clearer understanding of ethical online marketing practices for real estate licensees.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l1 level1 lfo2\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">A practical framework for improving digital presence while remaining compliant.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l1 level1 lfo2\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Sample communication scripts designed for professional and ethical consumer engagement.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l1 level1 lfo2\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">A checklist for evaluating technology tools and online platforms used in real estate practice.</span></span></p><p style="margin-left:.5in\;text-indent:-.25in\;line-height:169%\;  mso-pagination:none\;mso-list:l1 level1 lfo2\;"><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="font-size: 18px\;">Action steps for presenting the benefit of representation in a fair\, accurate\, and consumer-focused way.</span></span></p><p><span style="font-family: Verdana\,Geneva\,sans-serif\;"><span style="color: rgb(34\, 34\, 34)\; font-size: 18px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; float: none\; display: inline !important\;">Michael Tritthart &nbsp\;</span><span style="font-size: 18px\;"><br style="color: rgb(34\, 34\, 34)\; font-family: UICTFontTextStyleBody\; font-size: 22.6667px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" /></span></span><span style="color: rgb(34\, 34\, 34)\; font-family: Verdana\, Geneva\, sans-serif\; font-size: 18px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; font-weight: bold\;">International Technology Instructor<br />Trainer &amp\; Website Social Media Design Teams<br />REEA GSL Instructor<br />ONE Thing Instructor</span></p></body></html>
LOCATION:951 Shine Ave Myrtle Beach SC 29577
UID:e.4193.1601983
SEQUENCE:3
DTSTAMP:20260819T065746Z
URL:https://members.ccarsc.org/events/Details/lead-generation-workshop-next-level-real-estate-with-google-and-ethical-technology-6-hours-elective-ce-credit-1885455?sourceTypeId=Hub
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